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354 products

2024 Infinity Blackfish FlatdeckThe SUP Store14 X 21.5 X 257L - BLACK/ GREYInfinity
Quick buy
2024 Infinity Blackfish Flatdeck
Infinity
From £2,183.00 GBP £3,095.00 On Sale
2025 Starboard All Star SUP Race Board – The Ultimate All - Conditions Racer, Refined, Faster & More Stable Than EverThe SUP Store24.5"race board
Quick buy
2025 Starboard All Star
Starboard
From £1,899.00 GBP £2,699.00 On Sale
Starboard Sprint Airline Inflatable PaddleboardThe SUP Store14'0" x 27"race inflatable
Quick buy
2025 Starboard Sprint Airline
Starboard
£1,079.00 GBP
Aquatone Blast 12' 2 person KayakThe SUP StoreAquatone
Quick buy
Aquatone Blast 12' 2 person Kayak
Aquatone
£598.00 GBP
Aquatone EchoThe SUP StoreAquatone
Quick buy
Aquatone Echo
Aztron
£459.00 GBP Sold Out
Aquatone GLACIER 1 - person kayakThe SUP StoreAquatone
Quick buy
Aquatone GLACIER 1-person kayak
Aquatone
£695.00 GBP
Aquatone GLACIER 2 - Person KayakThe SUP StoreAquatone
Quick buy
Aquatone GLACIER 2-Person Kayak
Aquatone
£765.00 GBP
Aquatone Playtime 11'4 2 in 1 KayakThe SUP StoreAquatone
Quick buy
Aquatone Playtime 11'4 2 in 1 Kayak
Aquatone
£458.00 GBP £559.00 On Sale
Aquatone Vision Youth Alloy 3 Part PaddleThe SUP StoreAquatone
Quick buy
Aquatone Vision Youth Alloy 3 Part Paddle
Aquatone
£29.00 GBP
Aquatone WAVE 10’0The SUP Store10'0"
Quick buy
Aquatone WAVE 10’0
Aquatone
£299.00 GBP £349.00 On Sale
Aquatone WAVE 10’6” All - Round Inflatable Paddleboard – Versatile iSUP for Stability, Glide & Everyday Family AdventuresThe SUP StoreAquatone
Quick buy
Aquatone WAVE 10’6”
Aquatone
£299.00 GBP £379.00 On Sale
Aquatone WAVE PLUS 11’0” All - Round Inflatable Paddleboard – Stable iSUP for Effortless Glide, Distance & Family AdventuresThe SUP StoreAquatone
Quick buy
Aquatone WAVE+ 11’0”
Aquatone
£324.00 GBP £399.00 On Sale
AXIS Advance Red - Series Fuselages – CNC Aluminium Foil Fuselages for Tighter Turns & Sharper ResponseThe SUP StoreShortAxis
Quick buy
AXIS Advance S-Series Fuselages
Axis
From £313.00 GBP
AXIS Advance+ B - Series Fuselages – CNC Aluminium Foil Fuselages for Sharper Turns & Surf - Style ControlThe SUP StoreShortAxis
Quick buy
AXIS Advance+ B-Series Fuselages
Axis
From £293.00 GBP
AXIS Aluminium Surf Foil Masts (16mm) 75cm – Stiff, Strong & Proven Alloy Mast SystemThe SUP StoreAxis
Quick buy
AXIS Aluminium Masts (16mm) 75cm
Axis
£49.00 GBP £115.00 On Sale
AXIS Aluminium Surf Foil Masts (16mm) 75cm – Stiff, Strong & Proven Alloy Mast SystemThe SUP StoreAxis
Quick buy
AXIS Aluminium Masts (19mm)
Axis
From £70.00 GBP
AXIS ART (Research Team) Front Wings – High Aspect Foils for Speed, Glide & PrecisionThe SUP Store799Axis
Quick buy
AXIS ART (Research Team) Front Wings
Axis
From £356.00 GBP £605.00 On Sale
AXIS ARTPro (Research Team Pro) Front Wings – Elite High - Aspect Foils for Ultimate Speed & GlideThe SUP Store751Axis
Quick buy
AXIS ART Pro Front Wings
Axis
From £381.00 GBP £770.00 On Sale
AXIS ART V2 (Research Team) Front Wings – Balanced High - Aspect Foils for Speed, Glide & ControlThe SUP Store819Axis
Quick buy
AXIS ART V2 Front Wings
Axis
From £647.00 GBP
Axis base plates, tuttle head, doodad, screw setThe SUP StoreAXIS Tuttle Head for Mastaxis
Quick buy
Axis base plates, tuttle head, doodad, screw set
Axis
From £75.00 GBP £225.00 On Sale
AXIS BlastThe SUP Store85L x 5'4 x 22"Axis
Quick buy
AXIS Blast
Axis
From £1,795.00 GBP
AXIS BSC (Broad Spectrum Carve) Front Wings – The Ultimate All - Round Foil for Lift, Stability & ProgressionThe SUP Store740Axis
Quick buy
AXIS BSC (Broad Spectrum Carve) Front Wings
Axis
From £267.00 GBP £545.00 On Sale
AXIS Dock 999 Foil Board – Stable Starts & Efficient Pumping for Dock Start ProgressionThe SUP StoreAxis
Quick buy
AXIS Dock 999
Axis
£862.00 GBP
AXIS Doodad (19mm) – Mast to Fuselage Adapter for Alloy Mast SystemsThe SUP StoreAxis
Quick buy
AXIS Doodad (16mm)
Axis
£35.00 GBP £75.00 On Sale
AXIS Doodad (19mm) – Mast to Fuselage Adapter for Alloy Mast SystemsThe SUP StoreAxis
Quick buy
AXIS Doodad (19mm)
Axis
£65.00 GBP
AXIS Fireball Front Wings – Super High - Aspect Foils for Speed, Glide & Downwind PerformanceThe SUP Store880Axis
Quick buy
AXIS Fireball Front Wings
Axis
From £984.00 GBP
AXIS Foil Board Travel Bag – Reinforced, Foil - Compatible Design for Secure, Hassle - Free TravelThe SUP Store4'8" x 24"Axis
Quick buy
AXIS Foil Board Bag
Axis
From £116.00 GBP £145.00 On Sale
AXIS Foil Quiver Bags – Heavy - Duty, Organised Storage for Complete Foil Setups & Travel ProtectionThe SUP Store1150Axis
Quick buy
AXIS Foil Quiver Bags
Axis
From £137.00 GBP £170.00 On Sale
AXIS Frank Mako Downwind Foil Board – Full Carbon Performance for Faster Lift & Ocean RunsThe SUP Store100L x 8'2" x 16.5"Axis
Quick buy
AXIS Frank Mako
Axis
From £2,193.00 GBP
AXIS Froth Wing Foil Board 55L – Compact, Responsive & Built for Fast ProgressionThe SUP StoreAxis
Quick buy
AXIS Froth
Axis
£913.00 GBP £1,505.00 On Sale
AXIS HPS (High Performance Speed) Front Wings – Fast, Efficient Foils for Speed, Glide & ControlThe SUP Store650Axis
Quick buy
AXIS HPS (High Performance Speed) Front Wings
Axis
From £247.00 GBP £500.00 On Sale
AXIS Hybrid Carbon Foil Board – Versatile Downwind, SUP & Light - Wind Wing Foiling BoardThe SUP Store90L x 5'10" x 21"Axis
Quick buy
AXIS Hybrid
Axis
From £1,846.00 GBP
AXIS K/S - Series Foil Base Plate (16mm) – Mast to Board Adapter for 16mm Alloy MastsThe SUP StoreAxis
Quick buy
AXIS K/S-Series Baseplate (16mm)
Axis
£45.00 GBP £105.00 On Sale
AXIS K/S - Series Foil Base Plate (16mm) – Mast to Board Adapter for 16mm Alloy MastsThe SUP StoreAxis
Quick buy
AXIS K/S-Series Baseplate (19mm)
Axis
£94.00 GBP
AXIS PNG V2 (Pump & Glide) Front Wings – High - Lift Foils for Early Takeoff, Glide & EfficiencyThe SUP Store1200Axis
Quick buy
AXIS PNG V2 Front Wings
Axis
From £821.00 GBP
AXIS Progressive Rear Wings – Fluid, Balanced Foil Stabilisers for Smooth Control & FlowThe SUP Store250Axis
Quick buy
AXIS Progressive Rear Wings
Axis
From £204.00 GBP
AXIS Pump 460 V2 Rear Wing – Efficient Foil Stabiliser for Maximum Glide & Smooth TurningThe SUP StoreAxis
Quick buy
AXIS Pump 460 V2 Rear Wing
Axis
£238.00 GBP
AXIS S - Series Fuselage – Precision CNC Aluminium Foil Fuselage for Strength & ControlThe SUP StoreWindsurfingAxis
Quick buy
AXIS S-Series Fuselage
Axis
From £307.00 GBP
AXIS SES (Super Easy Starter) Foil Package – Complete Beginner Setup for Easy ProgressionThe SUP Store940Axis
Quick buy
AXIS SES (Super Easy Starter) Foil Package
Axis
From £1,068.00 GBP £1,205.00 On Sale
AXIS SP (Surf Performance) Front Wings – High - Performance Surf Foils for Prone, SUP & WingThe SUP Store660Axis
Quick buy
AXIS SP (Surf Performance) Front Wings
Axis
From £209.00 GBP £529.00 On Sale
AXIS Speed Rear Wings – High - Aspect Foil Stabilisers for Maximum Speed, Glide & ControlThe SUP Store380Axis
Quick buy
AXIS Speed Rear Wings
Axis
From £118.00 GBP £240.00 On Sale
AXIS Spitfire Front Wings – Surf - Performance Foils for Smooth Carving & Endless FlowThe SUP Store620Axis
Quick buy
AXIS Spitfire Front Wings
Axis
From £559.00 GBP
AXIS Tray V4 Foil Board – Ultra - Light Carbon Board for Pump, Dock Start & Kite FoilingThe SUP Store110 x 48 + BAGAxis
Quick buy
AXIS Tray V4
Axis
From £812.00 GBP Sold Out
Azton 5'10 Falcon 2022The SUP StoreAztron
Quick buy
Azton 5'10 Falcon 2022
Aztron
£790.00 GBP £899.00 On Sale
Aztron 11'0 Composite Board BagThe SUP StoreAztron
Quick buy
Aztron 11'0 Composite Board Bag
Aztron
£138.00 GBP
Aztron 5'8" VolansThe SUP Storeaztron
Quick buy
Aztron 5'8" Volans
Aztron
£239.00 GBP
Aztron 8' Coil LeashThe SUP StoreAztron
Quick buy
Aztron 8' Coil Leash
Aztron
£20.00 GBP
Aztron Apollo 2 12’6” Touring Paddleboard – Epoxy Hard SUP for Smooth Glide, Stability & Long - Distance ExplorationAztron| The SUP Store | Christchurch Dorset
Quick buy
Aztron Apollo 2 12’6”
Aztron
£839.00 GBP £1,199.00 On Sale
Aztron Bloom Fiberglass 3pt PaddleThe SUP Store3 piece paddle
Quick buy
Aztron Bloom Fiberglass 3pt Paddle
Aztron
£50.00 GBP
Aztron Ceres 43 BodyboardThe SUP Storeaztron
Quick buy
Aztron Ceres 43 Bodyboard
Aztron
£49.00 GBP

Saviour has been paddling since 2013, racing around the UK and enjoying organising our local races and weekly Pointy Board Crew paddles.

About The SUP Store

BUILT FROM THE WATER UP

We’re a team of paddlers, shapers, and board builders who’ve spent more time on the water — and fixing what breaks — than most.

The SUP Store started with a simple idea: offer the kind of gear we actually trust. The boards we ride, the paddles we use, the robes we live in after every session. No gimmicks. No hype. Just good kit that works.

OUR STORY

Back in 2012, our founder began repairing and shaping boards in a small workshop on the south coast. What started as late nights with resin and sandpaper turned into something much bigger — a growing community of paddlers who wanted honest gear and good advice.

Today, we’re still here on the water in Christchurch, Dorset, surrounded by tide, salt, and a few too many boards. It’s not fancy, but it’s exactly where we belong.

WHAT WE DO


We stock and test boards, paddles, robes, accessories & teach wthat we genuinely believe in — gear that’s built to last and perform in real conditions. Everything we sell has been tried and tested by us or our community.

If it doesn’t stand up, it doesn’t stay in the lineup.

OUR COMMUNITY

For us, The SUP Store has always been more than just a shop.

It’s a place for paddlers to connect — to share stories, try new kit, and spend time on the water.

We run demos, group paddles, and events all year round, and if you’re ever nearby, you’ll always find someone to talk tides and tailwinds with.

WHAT WE STAND FOR

  • Honesty. No hard sell, just real advice.
  • Experience. Building and repairing boards since 2012.
  • Community. Local, welcoming, and open to everyone.
  • Quality gear. Tried, tested, and trusted by paddlers.


“It’s not glamorous, but it’s real — and it’s built from the water up.”

— The SUP Store, Christchurch, Dorset

 

JOIN US ON THE WATER


Whether you’re just starting out or chasing your next challenge, we’re here to help you get the most from every paddle.


📍 Based in Christchurch, Dorset — where the river meets the sea.